Credibility
Bob Schultek Author of The Gauntlet Credibility is the quality of being trusted and believed. It’s what motivates consideration of a supplier. It’s the primary reason that people choose to follow their leaders. Credibility is all about reliability, authenticity and accountability…walking the talk, keeping promises. Demonstrating credibility as an individual involves living in accordance with your personal core values. Doing so guides direction, decision-making and commitment. When obligations are honored, personal credibility is strengthened. The same is true for those who …