3 Moments That Shape Customer Relationships

Three decisive moments shape customer relationships. 1. The “First Contact” Moment During your first meeting with a prospective customer, keep your company’s introduction brief so more time is available to ask questions that reveal the prospect’s story, their needs, and why resolving them is important for their progress. What barriers are constraining that progress? Then, propose a couple of possible solutions to demonstrate how your company’s experience, offerings and commitment can resolve their immediate challenge, while also contributing to …

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Assessing Opportunity Risk

All progress involves risk. Nothing significant is accomplished when the objective is to minimize risk. While evaluating the expected benefits of an opportunity is key to determining if its related risk is reasonable, there’s one more consideration that should be included in your assessment. These 3 steps help weigh if an opportunity’s risk is reasonable: Value the projected benefits of the opportunity and the probability of realizing them. Is that probability low (25%), medium (50%) or high (75%)? Assign an …

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Assessing Opportunity Risk

All progress involves risk. Nothing significant is accomplished when the objective is to minimize risk. Of course, determining if the risk associated with an opportunity is reasonable requires an evaluation of its expected benefits. Risk and return. But there’s one more consideration. These 3 steps help assess if an opportunity risk is reasonable: Value the projected benefits of taking the risk and the probability of realizing them. Is that probability low (25%), medium (50%) or …

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3 Ways That Dialogue Enables Commitment

Teams cannot commit to a goal, strategy or action without understanding why it’s important to the business and to them, and why it’s the best way forward. Leaders enable this insight to emerge by fostering dialogue with their teams. To ensure that this dialogue is productive, consider these suggestions: Seek to learn rather than persuade. As leader, though your experience may convince you that the best way forward is obvious, resist the impulse to save …

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The Improvement Journey

Every innovation or improvement effort begins by defining the problem. In addition to describing it, this definition should answer a few questions: How serious is it? How urgent is it? How costly will it be to resolve? While soliciting stakeholders to collaborate in resolving the problem, it’s important to confirm that everyone agrees that there is a problem, and that it’s solvable. Some may see the problem as a condition that cannot be resolved, that …

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Strengthening Cultural Capital

Businesses are living entities, communities with cultures built and nurtured by all those whose energy and commitment have produced your company’s progress. Culture binds your employees to one another, and to the company. It enables the execution of strategy in pursuit of shared goals, and the creation of value for customers, the business and each other. Culture is how things get done. Increasingly, culture is recognized as a primary source of competitive advantage and business …

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Assessing Value Creation Posture

Creating value is the work of leaders. After multiple years of adapting to relentless economic disruption, considering questions like these can help assess the qualitative aspect of your efforts, your value creation posture? • What do we own in the marketplace? What is our most sustainable competitive advantage and how do we preserve it? • How can we more quickly and accurately interpret and adapt to changing customer or market needs? Do customers value what …

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Nurturing Trust

We know that trust is the basis for all enduring relationships. Trust is personal and intimate. It’s fragile and requires nurturing. For your customers, the depth of that trust is dependent on more than the reliability of your offerings, or even the fulfillment of your promises. It fundamentally depends on how well your people create a human connection with your customer’s people, providing a personal touch that becomes a vital differentiator when your customer has …

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Taking Ownership

For customers, it’s the first person they contact who creates that critical first impression of your business. If that person listens more than talks, probes to learn more about what the customer needs,and takes ownership for resolving that need, then it is likely that the customer will welcome the opportunity to build a trust relationship with your company. Recognizing that trust can only take root once your promise to the customer is realized, taking ownership …

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5 Strategy Execution Attributes

Executing a new strategy involves acting in a new or different way; it’s a change process. Because the strategy is a change, there will likely be some resistance to it. Those who will implement the strategy, and those impacted by it, want to understand its objective and why this is the best way to achieve it. They will assess how well the strategy aligns with company culture, and how they will personally be affected by …

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