Why Customers Buy More
Bob Schultek Author of The Gauntlet The most productive way to grow sales is to increase orders from current customers. As a result, many organizations, seeing themselves as suppliers of products or services, consider how to sell more of their offerings to their customers. But every supplier is just a hired hand…employed to do a job that produces benefits for a customer who doesn’t care about their products or services. Discovering how these benefits contribute to the …
