How Customers Define a Productive Sales Experience

In this age of limited time and unlimited access to information, many customers specify their preference of working with a salesperson whose expertise and insight help clarify their needs. What 3 factors define a productive sales experience for these customers? An effective sales discovery process will uncover a customer’s goals, but the way this process is experienced by the customer is the key to making it productive for both parties in the transaction. Sales people …

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