personal touch Archives

Resetting Your Foundation

January 4, 2023 by Bob Schultek

It won’t be long before busy schedules, endless meetings, and heavy workloads again become the norm. Before that happens, and if you haven’t already done so, recognize that this time presents a unique opportunity to assess your business’ progress from “what is” to “what can be.” Your company’s achievements and aspirations rely heavily on your culture as the foundation upon which your business is built. Those responsible for implementing and adapting strategies to achieve your goals behave in accordance …

Restoring the Personal Touch

February 11, 2015February 11, 2015 by Bob Schultek

In business, technology is the indispensable enabler of communications, customer service, productivity and other functions. You cannot compete without it. But people want to do business with other people, not with faceless companies or their technology. If technology identifies a new opportunity, how can you transform it into a personal interaction? Years ago, our parents and grandparents knew the people that sold them their food, hardware, shoes, etc. and B-to-B transactions were conducted across a …