Winning at Strategy

Strategy execution is essential, but only possible when the strategy is realistic. And once you invest in execution, it’s difficult to turn away when it becomes clear that the strategy is not working.  To avoid wasted time and energy, consider Roger Martin’s (HBR) approach to strategy development. Rather than focusing too heavily on SWOT or other analyses, or on broad, future-based projections, or direction changes, Roger suggests that answering the following five connected questions, which flow logically …

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