To Solve or To Sell
Inflation and incremental supply chain issues continue to breed uncertainty for your customers, increasing their risk and their focus on price. If your strategy is to sell value creation rather than low price, then you’re likely finding that it’s more challenging to execute your strategy. Because increased volatility tends to shorten a customer’s planning horizon, each transaction is often assessed in isolation, for its short-term advantage. A price-first priority is helpful to customers since it …