Managing the “Gorilla” Customer Relationship
Bob Schultek Author of The Gauntlet When your business with one customer exceeds 25% of your annual sales, then you have a “gorilla” customer and you’re probably feeling vulnerable. You’ve earned the business by serving them well, and if they offered you more, you’d likely be pleased to expand the relationship, but be wary. Loss of a gorilla customer can be devastating, and typically that loss has nothing to do with your performance. The 3 …