What Comes First
What comes first? Is it a company’s culture that enables its leaders, or leaders who strengthen the culture? Culture and leadership are mutually dependent. When they are aligned, and supporting each other, progress accelerates and performance improves. When a business is new, the prime directive is to grow it by earning and keeping customers. Leadership shapes the early culture to accomplish this, and with a small staff, not much effort is required to sustain it. As the business grows …