3 Attributes That Boost Customer Loyalty
Bob Schultek Author of The Gauntlet When asked why they are loyal to a particular supplier, customers don’t award the highest grade to outperforming competitors on product or service, or to securing a better price-to-value ratio than the competition. The highest grade is consistently awarded to the sales process they experienced. The primary driver of customer loyalty is the sales experience itself. A salesperson or business that respects the customer’s time by demonstrating urgency and efficiency earns …
