Restoring the Personal Touch
In business, technology is the indispensable enabler of communications, customer service, productivity and other functions. You cannot compete without it. But people want to do business with other people, not with faceless companies or their technology. If technology identifies a new opportunity, how can you transform it into a personal interaction? Years ago, our parents and grandparents knew the people that sold them their food, hardware, shoes, etc. and B-to-B transactions were conducted across a …
