The Prime Directive for Service
Customer relationships are valuable, fragile, and the foundation of your business. Your customer-service personnel are your front-line representatives, the face of your business. When something does not go as planned, how they respond to your customer-in-need makes all the difference in how that customer appraises the value of your relationship. How are your service people trained to respond? Do they deliver a scripted reply, based on what they can see on their computer screen, and …