About Promises
Organizational culture is a core element of sustainable competitive advantage. Talented people gravitate to companies who care about their employees and customers, companies whose leaders measure and strengthen their culture, recognizing its impact on their ability to create value. One tactic that demonstrates this value proposition is making and keeping promises. In a world where customers have many options available to them, “promising” an outcome, and then delivering it, is a differentiator. A promise is deeper than …
