Growth Strategy

Competition

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Competition is fierce and growing. The dynamic market and internet access to abundant information ensures that no technical advantage is sustained for long.   To keep pace with the market, competing companies react to one another by offering comparable solutions while struggling to differentiate themselves. Often this results in declining prices and margins. Monitoring your competitors is essential, but it tends to make a business more reactive than proactive, which can complicate goal achievement and cause you …

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Creating Customer Value

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The marketplace is noisy, filled with commodities of all sorts, pitched to the masses, often using low price as the seductive hook. When the objective is to get orders, as many as possible, quickly and easily, then offering a low price can attract the crowd. Low price is obvious, direct and easy to evaluate for these buyers; its benefit is the same for everyone. If your growth strategy is to market your offering as a …

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Breaking Innovation Barriers

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  Most organizations pronounce their commitment to curiosity, creativity and innovation; yet the reality is that many of these companies can be hostile to the exploration of new ideas. To achieve predictable growth, it is perceived as less risky to pursue operational efficiency through continuous improvement than to challenge the status quo, encouraging the exploration of innovations that might possibly disrupt a stable business. But with most organizations being steadily challenged by changing customer needs, technology …

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Every Business Has Just Two Strategies

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Have you needed to focus on surviving rather than thriving? As a leader, getting your head up to find the future is your responsibility. If you don’t do it, who will? Begin by recognizing that every business really has just two strategies.  The first strategy involves protecting and optimizing your current core business, the mature activity that is paying your bills today. Investing too much of your time in this strategy keeps you mired in …

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Is Your Leadership The Excuse?

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When Frank and I first met, he expressed concern that his company’s growth strategy was not achieving its goals because his organization was not acting in a coordinated manner to produce results. Once Frank refined his approach to this challenge, organizational behavior changed and strategy execution improved. Follow the link below to learn how Frank removed the behavior excuse. Leadership and management are not synonymous. Leadership is a mandatory ingredient of transformational change; management is …

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