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The Price of “Free”

February 10, 2016February 9, 2016 by Bob Schultek

Have you ever been seduced by a zero price offer? Did it cause you to think about the real value of what was being offered for free, or did you just react to the word “free”? Have you considered using the “free” offer tactic to attract new customers? Would doing so entice the right customers – those who might actually invest in your product or service? Most people find “free” offers to be compelling. They …

Assessing the Value of “Free”

March 17, 2015March 16, 2015 by Bob Schultek

Everyone can be seduced by a zero price. But those who react most eagerly to the word “free” rarely pause to consider the value of your offering. Could they become customers who actually invest in your product or service? People reacting to a zero price rarely stop to consider if the offer is worth it. Because they don’t assess the value of your free offer, they will never be your customer. So why invest your precious resources …