Enduring customer relationships are the result of continuously creating value for your customer. That value is different for each one, and it evolves over time. What a customer values changes with their circumstances, and in most cases, what they value is more complex than getting the lowest price. The challenge is to remain engaged with the customer when no immediate opportunity is apparent. This is the time to be generous with your experience and competency …
How you respond to a prospect’s inquiry determines their first impression about your company and how you do business. It’s your initial, perhaps only, opportunity to differentiate yourself in their eyes. Reacting with urgency is essential, but promptly proposing a product or service to address their immediate pain, without first seeking to learn why resolving the problem is important, wastes an opportunity to reveal your organization’s experience and competency, and your genuine interest in their success. Your proposal will …
Bob Schultek Author of The Gauntlet In today’s marketplace, there’s lots of barking and not much listening. Everyone is in a hurry to inform why they are right, loudly and clearly. When your debate or pitch isn’t resulting in a dialogue about facts or rationale, when no one is conforming to your ideas or even engaging with you in a productive discussion about competing ideas, then the easy answer is to decide that your audience simply doesn’t …
Change is inevitable. Organizations are always adapting to meet shifting market conditions, to enable their growth, etc. Resistance to change is also inevitable. It takes more than a memo containing a few bullet points to overcome this resistance. What seems crystal clear to you regarding a pending change initiative is often less straightforward for those impacted by the change. Expect it to take much longer than you imagined to implement a major change. Plan your …
During a recent workshop, Joseph was consumed with his phone. When he did choose to participate with the group, he would ask me to repeat comments or he would interrupt with an untimely question. At one point in the workshop, each participant described the primary problems they were having building their business, and salesman Joseph described his inability to really connect with his customers and prospects. He just couldn’t get them to seriously engage with …
