customer loyalty Archives

3 Attributes That Boost Customer Loyalty

January 30, 2018 by Bob Schultek

Bob Schultek Author of The Gauntlet When asked why they are loyal to a particular supplier, customers don’t award the highest grade to outperforming competitors on product or service, or to securing a better price-to-value ratio than the competition. The highest grade is consistently awarded to the sales process they experienced. The primary driver of customer loyalty is the sales experience itself. A salesperson or business that respects the customer’s time by demonstrating urgency and efficiency earns …

5 Selling Experience Attributes That Drive Customer Loyalty

March 14, 2017 by Bob Schultek

In their book, The Challenger Sale, Dixon and Adamson cite their research into the 50-plus attributes that drive customer loyalty (i.e. more sales per customer), noting that just 38% of that allegiance is due to outperforming competitors on brand, product and service, and only 9% is attributable to better price-to-value ratio than the competition. They discovered that the primary driver of loyalty, at 53%, is the sales experience itself. There are five key attributes that …

Does Your Business Build Loyalty Or Earn It?

January 22, 2014November 5, 2013 by Bob Schultek

Seth Godin describes two types of customer loyalty in a recent blog. The first kind is “loyalty of convenience” which is based on the fear switching. For these folks, switching suppliers is risky and time-consuming, plus it may be a mistake. The other kind of loyalty is based on supplier commitment that drives genuine customer satisfaction. Seth confirms that “You earn this sort of loyalty, you don’t architect it.” What’s the most proven way to …