Why Purpose Matters
Human beings are designed for more than mere survival. Once our basic needs are met, and we’re feeling reasonably secure, we begin to ask why we survive, for what? Why do we exist? Purpose is the answer to these questions. It’s that yearning to be part of something bigger than ourselves, something that motivates us to connect and contribute for a better future, something that makes our lives meaningful and fulfilling. Purpose creates satisfaction and happiness. Businesses are living …
