Why Purpose Matters

Bob Schultek
Author of
The Gauntlet

Human beings are designed for more than mere survival. Once our basic needs are met, and we’re feeling reasonably secure, we begin to ask why we survive, for what? Why do we exist? 

Purpose is the answer to these questions. It’s that yearning to be part of something bigger than ourselves, something that motivates us to connect and contribute for a better future, something that makes our lives meaningful and fulfilling. Purpose creates satisfaction and happiness. 

Businesses are living organisms, communities of people who share this quest for purpose. The most successful ventures appreciate this basic human need. They seek to bond their people around a shared company purpose, and the values which personify it, to yield a sense of fulfillment in making a difference, for each other, their customers, and the business.  

It’s our emotions, more than our knowledge or skills, that drive our actions. The bond of shared purpose provides the emotional trigger that sparks our curiosity, that enables us to risk change in pursuit of improvement, that prompts us to explore new possibilities. Every successful endeavor can be traced back to someone who cared deeply. 

Prosperity results, and personal purpose can be fulfilled, when people contribute their energy and talent to the pursuit of their company’s purpose, the core of their company’s culture. 

What emotions and motivations are triggered by your company’s purpose?

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