Collaborate or Be Commoditized!

Bob Schultek
Bob Schultek


Each week, I post new blog content featuring exercises that stimulate reflection about your growth performance and challenge you to create action in the coming week.

During the past few years, you’ve cut costs and made your operations leaner.  You’ve pocketed the one-time marginal profit increase.  What’s next?  The challenge of achieving sustained profitability through top-line growth, and this must be earned!

In our world of increasing commoditization, strengthening your differentiation is vital.  Materials can be accessed by anyone, anywhere, at any time.  Technology is quickly copied.  Sustained competitive advantage is achieved when your capabilities and the knowledge of your personnel are applied to produce strategic value for your customers.

Cultivate a customer-partnering culture.  Intensify collaboration with your customers to learn and achieve their goals.  Align your resources to collaborate with one another and deliver the results promised to customers.  Partnering with your customers maximizes your Potential to achieve your performance goals, while producing the strategic value demanded by your customers.  Earn the position of trusted advisor rather than commoditized peddler with your customers.

Collaborate or be commoditized!

 List 5 ways that you are collaborating with your customers?   

List 5 ways that you can intensify this collaboration – with customers & internally?

Share your thoughts and I’ll respond within 24 hours.

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