How Best to Persuade
Some leaders rely heavily on data to persuade their teams to embrace a needed change. Data is perceived as credible, making it a powerful means to convey the impact of a change. Data is influential and convincing, a necessary ingredient of every change rationale. But there’s no emotion in data, and it’s that emotion that brings the data to life, that makes it memorable, enabling people to connect with the need for a change. Most people have …