Preserving Trust
How do you react when someone unexpectedly cuts you off when you’re driving? Do you pause and think about why this happened? Perhaps the driver didn’t see you or had some emergency. Or, do you react emotionally, instantly uttering some obscenity? For most of us, option B prevails, because our brain’s first reaction to any stimuli is always an emotional one; and, we’ve evolved to react more strongly to negative inputs than to positive ones. …