The Genesis of Trust
We know that trust is the basis for enduring customer relationships. The depth of that trust goes well beyond the reliability of your offerings, or even the fulfillment of your promises. It largely depends on how well your people create a human connection with your customer’s people, enabling a personal touch when it’s most needed, i.e. to resolve a problem. So before there can be trust, there must be a personal connection. Connections develop when people share stories, discovering …