Make Time To Pursue Growth
During the past couple of years, it’s been tough to find time to consider the future of your business. Instead, the focus has been on surviving.
But now, the need to improve performance is driving a renewed attention to achieving sustainable growth. As a key leader, perhaps the primary leader, for your business, focusing on the future is your responsibility. If you don’t carve out some time to consider it, who will?
Every business really has just two strategies – one that addresses the core, mature business that is paying the bills today, and the other that must produce new revenue to fuel future growth. If your time is consumed dealing with your current pain rather than your future opportunity, then the risk of your business being “commoditized” is rising rapidly.
Investing too much of your time monitoring the competitors and product/service value proposition for your core, mature business keeps you mired in the short term, with its emphasis on being cheaper-better-faster. Delegate these important duties to a key manager so you can devote some of your valuable time to the vital task of evaluating your longer term direction. Assessing your company’s distinctiveness and strategic value proposition will re-energize your passion for your business and add clarity for decisions impacting today’s core business.
How much time do you invest focusing on the future of your business?
How can you better engage your leadership team in evaluating future versus current needs?
