For the past 5 years, The DiJulius Group has hosted a remarkable customer service conference called “The Secret Service Summit.” Each year attendance has grown exponentially and this year 500 folks participated in the inspiring two day event.
The DiJulius credo is:
“Change the world by creating a customer service revolution.”
One of the presentations this year was titled: “Be The Best At What Matters Most.”
Joe Calloway’s interactive presentation mirrored the concepts described in his latest book by the same name:
- Simplify – Where are you making things more complicated than they need to be? Focus and win there.
- Continuously Improve – Get so good at the basics that you become cutting edge. Get better every day.
- Connect – Create relationships that become partnerships. This can be your greatest advantage.
- Take Action – Great ideas are everywhere. Without action, your ideas are worthless.
The nucleus of your uncommon value, your unique Promise should align with what matters most to customers. Being the best at what matters most can be the heart of your distinctiveness.
Here are some questions Joe suggests that you consider:
- What are your customers’ 3 or 4 most basic expectations?
- Are you better on the basics than your competition?
- What would you have to do to improve your performance on those basics by 10%?
- On a scale of 1 to 10, how useful are you to your customers?
What matters most in your business?
How can you simplify to focus on the most important things?
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rschultek@staging.elfin-bead.flywheelsites.com
