In our connected economy, determine your competitive advantage – what you own in the market. Then, invest your heart, mind and energy on leveraging your advantage to produce value for customers, dominate competitors and grow your business.- If your advantage is trust, keep the promises that make you trustworthy.
- If your advantage is knowledge, focus on getting smarter.
- If your advantage is relationships, invest most of your time networking.
- If your advantage is being innovative, sustain your curiosity and research.
- If your advantage is responsiveness, devote your energy on responding faster than your competitor.
- And if your advantage is price, buckle up…you’ll spend most of your time counting pennies.
Whatever your advantage is, make it your focus to grow your business.
What is your distinctive competitive advantage?
How can you better leverage it?
