Connecting With Your Audience
Communication succeeds when your message is received. Experts counsel that less than 10% of the words you speak are heard and accepted. How your message is communicated accounts for about 40%, with the remaining 50% being related to what your audience observes while you’re delivering your message. Successful communications connect with the audience in 4 ways: What people see (visual connection): All communication creates an impression of the communicator that either strengthens or weakens the …
