seth grodin

Krulak’s Law

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Charles Krulak is a highly decorated, deeply experienced, retired General in the United States Marine Corps. In 1999, the General published an insightful article about leadership that later led him to become a college President and founder of theKrulak Institute for Leadership, Experiential Learning, and Civic Engagement.  The core leadership principle that he cited in 1999, which is often described as Krulak’s Law of Leadership, is “that the future of an organization is in the hands of …

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The “Can’t See It” Excuse

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In a recent posting, Seth Godin offered an illustrator’s analogy about visualizing goals. “If you can’t see it (in your mind, not with your eyes), then you can’t draw it.” (Drawing an owl – 1/7/14) Leadership is about communicating purpose, vision and direction. But it is also about helping your people engage so they can contribute to the big picture. As Seth mentions, there are thousands of concepts about how to lead people, how to …

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Does Your Business Build Loyalty Or Earn It?

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Seth Godin describes two types of customer loyalty in a recent blog. The first kind is “loyalty of convenience” which is based on the fear switching. For these folks, switching suppliers is risky and time-consuming, plus it may be a mistake. The other kind of loyalty is based on supplier commitment that drives genuine customer satisfaction. Seth confirms that “You earn this sort of loyalty, you don’t architect it.” What’s the most proven way to …

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