ROI

3 Reasons Why Integrity Produces Profit

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We celebrated Memorial Day this week, and it caused me to reflect on, and be thankful for, those among us who are so committed to what they value that they are willing to risk their lives in defense of the rest of us. In the business world, there’s a core value that more than any other, compels individuals to deeply commit on a personal level. Whether your values include exceptional customer service, initiative, quality, innovation …

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80% of Qualified Leads Get Wasted

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Last week, I attended a marketing presentation which revealed that 80% of qualified leads never get followed-up by sales personnel.  That really shocked me!  After all the increased investment in marketing communications and social media to generate leads, the return on that investment is dismal. Most of the businesses I know are dissatisfied with their lead generation so they keep investing in different methods to increase leads.  But if there is no prompt sales follow-up …

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