3 Steps to a High Performing Culture

Culture is the glue that binds an organization together, and it’s the hardest thing for competitors to copy. Your story, your purpose and your values are what make your business distinctive. When culture is carved into a unique identity, with an uncommon brand promise and a clear set of behavioral expectations, your people learn how their contributions help the organization succeed. Culture is what enables your people to evolve as your most sustainable competitive advantage. Yet some companies continue to think that the aim of strengthening culture …

Read more

The Peril of Vulnerability

To build trust with a customer or prospect, demonstrating a sense of vulnerability – seeking first to thoroughly understand rather than to recommend – is a productive method. But most business vulnerability can be destructive. If you are growing your business solely because you make a unique product, offer an exclusive service or do one thing very well, your business is vulnerable. Don’t bet your business on just the one component or skill that is …

Read more