3 Attributes That Increase Your Value to Customers
Bob Schultek Author of The Gauntlet In a commoditized market, why do customers choose to build enduring relationships with some suppliers? It’s all about the strategic value you produce for them. Customers cite 3 attributes that increase your value: 1. Reliability Customers expect you to keep your promises—it’s the price of admission into the relationship. If your team makes it easy to do business, perhaps delivering exceptional service as well, then your value is increased. What …
