Can We Collaborate Too Much With Customers?
Evaluate Mutual Value Produced We had been discussing the various ways that increased collaboration with customers prevents commoditization when Ben asked, “Can we collaborate too much with customers?” The short answer is “yes,” but to delve more deeply into Ben’s point, we first revisited why customer-partnering has proven to be so effective in battling commoditization – it produces results for customers that fosters enduring relationships. Sales productivity is increased, driving growth in revenue and profitability. …
