Purpose Drives Profit
Bad things happen when profit is separated from Purpose. The negative consequences include poor quality, myopic focus and short-term thinking that can be destructive. Over time, organizations become consumed with surviving and reacting to the marketplace. Purpose can be forgotten, beyond the need to make money. Yet evidence is growing, particularly on Wall Street, that an organization’s commitment to fulfilling its Purpose achieves goals and elevates performance. “A great strategy without a compelling purpose is like …