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Expectations

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The way we do business will be different going forward. With most of us now connecting virtually, what should we expect once the proximity restrictions are removed? What are our expectations about rejoining our organization’s physical community?  In the 1980’s, author John Naisbitt (“Megatrends”) introduced the concept of “High Tech – High Touch.” Its premise is that the more dependent we become on technology, the greater will be our need to gather, to experience human touch. …

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Discovery Defeats Commoditization

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The market cultivates commoditization – easy access to information, simplistic assessments meant to hastily define you, and alternatives that prioritize price over value. All is done with minimal dialogue, to hasten the transaction, saving time and money for the supplier, and perhaps for you too. If your objective is to be perceived as a commodity supplier, then this process is effective for you.  But if your strategy is to be distinctive, then you must find an …

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