The NEW 5 Ps of Business Development
Collaboration Constrains Commoditization Many years ago, when I was in grad school, we spent many hours analyzing how the traditional 4 Ps of business marketing – Products, Pricing, Promotion, and Physical distribution – could be leveraged to strengthen competitive advantage and compel customers to purchase our products. Later, the 4 Ps became the 5 Ps when it was realized that execution of the 4 Ps requires competent, dedicated People. These days, rapidly evolving technology is …
