profitability Archives

3 Benefits of Customer Lifecycle Management (CLM)

September 16, 2015September 15, 2015 by Bob Schultek

Customer Lifecycle Management (CLM) is the measurement of multiple customer related metrics (like Customer Lifetime Value) to help you create, cultivate and continuously improve your customer relationships. It enables the synchronizing of all business functions to focus on producing strategic value for customers, creating enduring relationships that increase sales and profitability. Pursuing CLM offers 3 key benefits. The overall scope of a CLM program encompasses all functions or departments of an organization, driving the coordination of …

Leading Through Volatility

October 29, 2014October 28, 2014 by Bob Schultek

Cyclical revenue – lots of orders one quarter, not enough the next. Inconsistent cashflow – payables out of balance with receipts. Unpredictable profitability – decision-making is inhibited. Business is rarely stable, but volatility like this is becoming more commonplace. Defining such circumstances as “volatile” seems to suggest that, in the future, business conditions will settle down and return to a calmer state. But instability is well established now, challenging leaders to prove their effectiveness. Sustain …