3 Basics for Cross-Selling

The most productive and economical strategy for boosting sales is to increase your transactions with your current customers. Most likely, you built relationships with your customers by producing value from one product or service. They define their relationship with you through the lens of that one offering and aren’t thinking about how else you might help them be successful. There are 3 basics for using the strategy of cross-selling to expand your relationship with your …

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Collaboration Is A Skill

Strengthen Collaboration Or Be Commoditized Collaboration is a skill, a muscle to be developed and strengthened. When my client Brian asked me how he could improve his collaborative ability, I asked him how his business makes money.  He responded with a nicely scripted line that I remembered as being on his company’s website. I suggested that he go deeper.  “What are your company’s core competencies?  What is your company’s unique value and how does it …

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