“They Won’t Buy…They Don’t Need Us”
Those who have not yet bought from you or your competitors are not waiting for a better product or service. They’re not busy evaluating options 1 and 2 while waiting for 3. These prospects are not in the market right now. They think they have everything under control and have no compelling challenges…at least none that’s worth the time and money they think would be required to resolve. To capture the attention of these folks, …
