Price or Value
Offering your product or service as the lowest priced alternative is a simple, efficient strategy. Price is obvious to all buyers. It’s clear, direct and easy to evaluate. It’s often the same for everyone. Offering the lowest price is seductive. But doing so makes your offering a commodity – discounting your expertise, diminishing your brand, and setting you up for a one-way journey down in revenue and profit. A purchase becomes just another transaction, producing no enduring value for the …
