“Your Price is What?!”

Every salesperson has that moment when they must pitch their price. The major obstacle they face is their fear of rejection, and its consequences. But when it’s done right, both the customer and the salesperson can feel a sense of satisfaction. To earn your price, and leave the customer feeling satisfied with that decision, preparation is the key. Both parties must win for each to feel satisfied with a deal. When you’ve earned the business …

Read more

Trade Value for Price Reductions

When you hear “I can purchase this elsewhere at a lower price,” remember that your quoted price is linked to the total value you are promising to produce…and evaluating value goes both ways. It’s just a trade…the customer is trading you price for the value to be delivered. Focus on defining value. Buyers might think of value as how much you are willing to discount while you see value as the additional benefits you will …

Read more