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3 Factors That Persuade Customers To Choose You

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In this age of limited time and unlimited access to information, customers want more than better, faster and cheaper. They specify 3 factors that persuade them to choose you.  Customers seek to learn if you are more interested in helping them make money or in taking their money. They choose you once they sense your commitment to their success, and evaluate your motivation using these 3 criteria: Sharing valuable insight about market trends. Customers understand …

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“I Can’t Get Meetings With Prospects!”

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So goes the common refrain from eager new sales people whose primary responsibility is to find new customers. Here are three ways to breakthrough and get meetings with prospects: Plan your attack.  Prospects don’t care about your product or service – they care only about the value you can produce for them.  Rather than knocking on any door you see, identify target prospects within market niches successfully served by your company.  Learn how your product …

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