Are You Ignoring Tools That Could Help Your Business?

Last summer I met with the CEO of a small but solid consumer financial services company. He’s a super salesman and has a team of like individuals. We prepared a modest proposal to replace his website with one that reflected his firm’s huge commitment to customer service and flexibility and to help begin to get business online. At the presentation, he told me his firm could not get customers from a website. I had already …

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