The Sale Tale
Without customers, there is no business. New orders from these customers are the lifeblood of every company. As a result, sales teams are incented to close more orders. But getting the order is only the beginning of the sale tale. Until the customer pays the invoice, new orders are just promissory notes, reflecting your commitment to deliver your promised solution and the customer’s promise of payment if satisfied. The order may be booked, but the …
