Compelling First Impressions – 3 Steps in 3 Minutes

Never underestimate the power of first impressions. Your first three minutes with a new prospect is your opportunity to put your prospect at ease and gain insights into his or her thinking. The approach you use can begin building trust or destroy the new opportunity. The opening of your first visit with a new prospect is about establishing rapport as a foundation for building trust and confidence. Connect with the person before talking about business. …

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Are You Headed Down The Rabbit Hole?

Prevailing wisdom states that the unmet needs of your customers are the most productive source for “New Business Opportunities” or service ideas. Others claim that relying on existing customers for your innovations can lead you to chase those customers “down the rabbit hole” of worthless concepts. Customers are always a valuable source for potential innovations. Your relationship enables the sharing of unmet needs that are typically viable for their served markets – ideas you might …

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