3 Decisive Customer Touch Points

There are 3 decisive touch points with each customer that determine if you will earn trust and future preference.  Doing more than expected during these 3 key moments changes everything about how your customer feels about you. In truth, how your customer feels is more influential than the facts you present. We may think of ourselves as thinking creatures that feel, but biologically we are feeling creatures that think. (Jill Bolte Taylor: My Stroke of …

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