mission statement

Purpose Drives Profit

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Bad things happen when profit is separated from Purpose. The negative consequences include poor quality, myopic focus and short-term thinking that can  be destructive. Over time, organizations become consumed with surviving and reacting to the marketplace. Purpose can be forgotten, beyond the need to make money. Yet evidence is growing, particularly on Wall Street, that an organization’s commitment to fulfilling its Purpose achieves goals and elevates performance. “A great strategy without a compelling purpose is like …

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New Year – Fresh Start

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Each new year we get another opportunity to begin anew. It’s a fresh start and expectations are high. Make the most of this new beginning – follow these three points to focus your review. Celebrate success – what worked well last year? What goals were achieved and why? What progress was made towards your vision or mission? Does your team know what was accomplished and how they contributed? Assess direction – where are you going? …

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It’s Not A Business – It’s A Mission

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 Fulfilling Their Mission Is Your Business Why was your business founded? Business leaders often ask themselves this question to retain their focus and purpose during challenging times. Every day, the circumstances of your business can change your priorities. When the action is fast and furious, reminding yourself why your business exists helps reorder changing priorities to concentrate on those that best fulfill your Mission. Most Mission statements describe how the business intends to satisfy the …

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