Ensuring Your Message Is Heard

When there’s a serious message to deliver, we often ponder the words we want to use, redrafting them, and practicing how we’ll deliver them, until we think we have it right. But despite all our best efforts, many messages are not understood as intended. One reason this occurs is because we tend to communicate messages the way we like to hear them, without considering how our listeners might hear them. Combine this tendency with the …

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New Prospects May Hear Less Than 10% of Your Message

Successfully connecting with a new prospect takes more than a compelling message. Your verbal communication with that prospect accounts for less than 10% of your total communication process. We are feeling beings who have learned how to think – we’re not born as thinkers who feel. The genesis of what we feel is a set of neurological impulses created through interactions with our five senses. These impulses are our only inputs and we react to …

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