7 Questions That Drive Marketing Strategy
Every marketing strategy must answer seven key questions. 1. WHO are you trying to reach? Specify your target audience and stay focused. 2. WHAT is your story? How credible is it? 3. HOW does your story align with the established perceptions of your target audience? What do they believe? What do they need? 4. HOW will you alert your target audience to your offering? How will you raise their awareness? 5. HOW soon do you …
