The Certainty of Uncertainty
Few strategies are actually implemented as planned. Circumstances inevitably arise to disrupt the best of plans. Every experienced business leader understands this reality, and the need to adapt. With this certainty of uncertainty, what then makes the difference? What produces success? Business planning is still an essential, productive exercise. But leaders recognize that it’s the planning process that is most valuable, not the plan document that emerges. The process of developing the plan engages leaders …
