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Who Are You Competing Against?

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In this dynamic market, the most agile, growing businesses compete more against themselves than against any competitor. Competing companies, offering comparable solutions, struggle to differentiate themselves over time, resulting in declining prices and margins which impede sustainable growth. Your customers care only about the value you produce for them, and however you accomplished this last time, they will expect more next time. Producing more value than last time, without just reacting to what your competition is …

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Promise Makers and Keepers

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For customers, it’s your sales person who creates the first impression of your business. If that person listens more than talks, probes to discover why resolving a need is important, and proposes multiple viable solutions that address the customer’s aspirations as well as their stated need, then it is highly likely that the customer will want to do business with your company.  The effective sales person appreciates that she or he will continue to be the primary face of your …

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New Prospects May Hear Less Than 10% of Your Message

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Successfully connecting with a new prospect takes more than a compelling message. Your verbal communication with that prospect accounts for less than 10% of your total communication process. We are feeling beings who have learned how to think – we’re not born as thinkers who feel. The genesis of what we feel is a set of neurological impulses created through interactions with our five senses. These impulses are our only inputs and we react to …

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